Loudoun County Commuter Services' Awareness Campaigns
Loudoun County Commuter Services (LCCS) serves Loudoun County by engaging individuals and businesses with customized travel options, information, advice, and solutions. I worked on multiple campaigns to promote LCCS and spread awareness of their services.
Spreading the Word
LCCS needed a tent that their brand ambassadors could bring with them to events, primarily farmers' markets, and they wanted something that would make them stand out among the other vendors. The result was an eye-catching design centered around the commuting options they facilitate.
Bike Locker Decals
Because of the growth in Loudoun County, the County built new Park & Ride lots to accommodate the many commuters in the area. Many of the lots have bike lockers on the premises but there was nothing to mark them as such so I was tasked with designing decals to bring awareness to their existence.
Bike to Work Day
For Bike to Work Day, I designed a fabric buff giveaway for LCCS to give out to cyclists during the event. We wanted to keep the design bright and fun.
Leesburg Flower & Garden Festival
LCCS was the wagon sponsor for the 2017 Leesburg Flower & Garden Festival, which is an annual festival in Loudoun County that attracts an average of 40,000 people. The wagon sponsor gets the ad space on the back of the wagons available to attendees shopping at the festival. I worked with LCCS to come up with a slogan and I designed a playful sign to match. LCCS also decided to run an ad in the local papers centered around the event. My creative director spearheaded the photo shoot used in the ad I designed.
