Madison Design Museum Branding & Website
The Madison Design Museum is a fictitious museum located at James Madison University that houses designs by students, faculty, and professional designers. The project consisted of designing a logo and website for the museum and was centered around proposing a new visual communications design appeal. The first stages of the project were dedicated to researching competitors and collecting content while the latter stages were dedicated to developing a unique site that focused on usability. The website is built around a framework of clean typography and strong hierarchy and is designed to be simple so as to highlight the museum's work.