2013 ā¢ James Madison University
LUX Identity & Branding
LUX is a movement against extravagance in luxury and a push towards beautiful, conscious design. LUX is an industrial design furniture company that designs luxury furniture from recycled materials. Excess no longer equals luxury, and that is the message contained within the company's products as well as their branding. Each and every part of LUX is focused on simplicity, sustainability, and ingenuity.
